Google Analytics use third-party cookies. You can activate/deactivate them at any moment by clicking on the banner. They are deactivated by default.
Google Analytics is a web analytics service provided by Google that allows website owners to track and analyze their website traffic. When a user visits a website that uses Google Analytics, a small piece of code is embedded in the website, which sends information about the user's visit to Google's servers. This information includes the user's IP address, the pages they visited, the time they spent on each page, and other details about their interaction with the website.
In order for Google Analytics to collect this information, the website owner must include a third-party cookie on their website. A cookie is a small text file that is stored on the user's device when they visit a website. The cookie contains information about the user's visit, including the website they visited, the time they spent on the site, and other details. When the user visits the website again, the cookie is sent back to the website, allowing the website to remember the user's preferences and track their behavior.
Once a user has given consent to the use of cookies, Google Analytics can track their behavior on the website and provide website owners with valuable insights into their audience and how they interact with the website. This information can be used to optimize the website and improve the user experience, as well as to develop targeted marketing campaigns and measure the effectiveness of advertising efforts.